THE CHALLENGE
A family-owned and operated trucking company needed a stronger online presence to pick up potential customers nationwide. They were looking for digital expertise to take their national reach to the next level.
Goals
- Reach target customers on a national scale
- Increase call volume and site traffic, resulting in more leads
THE STRATEGY
- We discovered a need for more and improved business listings, particularly in key markets.
- We worked closely with the company on an SEM campaign designed to get target customers to call.
THE RESULTS
- Call volume increased within the first month, resulting in an $11,000 sale.
- 41% of site traffic comes from SEM campaigns
- 15% conversion rate on SEM leads
- 53% CTR (click-through rate) on SEM ads