SUMMARY:

Casale Jewelers is one of the most trusted names in jewelry in Staten Island. They have served generations of families as their trusted jeweler for brilliant certified mined & lab grown diamonds, fine jewelry, designer brands, watches, treasured gifts, custom designed engagement rings and wedding bands, gold buying, certified appraisals & expert jewelry/watch repairs.

DELIVERABLES:

A series of digital display creative as well as videos for use across multiple social platforms

STRATEGY:

A series of advertising campaigns aiming to elevate brand awareness and boost appointments made at either of Casale’s locations. The display and social utilize high-quality images and animation to entice potential customers. Simultaneously, social media ads on Instagram, Facebook, and TikTok will leverage video content and customer testimonials to engage target audiences such as women aged 25-45, engaged couples, and luxury gift seekers.

THE CREATIVE

Below is a selection of digital display and social creative across multiple campaigns.

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BRANDING
EVENTS

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Social campaign outperformed Travel & Hospitality average benchmarks by 260% by achieving a a click thru rate of 3.24%

Sponsor Content performed 22% above the Food/Drink industry average click thru rate

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